Program used: Fusion 360,
Adobe illustrator,
Adobe Photoshop
Genesis
Genesis is a saliva based genetic testing, and genealogical DNA testing kiosk.
In addition to its DNA double helix inspired form, the elements of the Genesis logo—the colorful bars that symbolize the genes within the chromosomes, are also incorporated into the design of the benches, LED lights mounted on the walls, and the floor patterns to create cohesive design that connects all the design elements to one another, and symbolizes a microcosm of DNA.
In addition to its DNA double helix inspired form, the elements of the Genesis logo—the colorful bars that symbolize the genes within the chromosomes, are also incorporated into the design of the benches, LED lights mounted on the walls, and the floor patterns to create cohesive design that connects all the design elements to one another, and symbolizes a microcosm of DNA.
Genesis Branding and Kiosk
Genesis Branding and Kiosk
The similar patterns used in the design of the packages are also applied to the surface of the first shelf to create consistency, and add visual interest. The testing kits are placed on the shelves horizontally so that their colorful sides symbolizes the genes incorporated into the logo design.